NAB 24 - Demand vs Supply

In our Demand vs Supply series, the DPP reports from the major trade shows to evaluate how well the market is responding to its customers in four areas of key need.

At NAB 2024, we will tour the show and explore the latest solutions relating to

  • Co-Pilot (assistant) AI
  • Next-Generation Ad Technology
  • Content Integrity
  • Increasing Accessibility

We’ll look at how well those solutions match - or even exceed - customer requirements. And we’ll provide a DPP maturity assessment .

We need your help, both as customers and vendors, to tell us about your pain points and the innovations you will be exhibiting at NAB in our key focus areas.

Please tell us more by completing a short survey. It takes around 20 minutes, and can be completed via this link

If you don’t feel able to undertake the survey, but would still like to reach out to us, we still want to hear from you. My email is david@thedpp.com.

Get involved

If you would like to participate in our NAB 24 - Demand vs Supply Report, please contact

If your company is not a DPP member, you can learn more about the benefits of membership, or contact Michelle to discuss joining.

David Thompson

Technology Strategist


If your company is not a DPP member, you can learn more about the benefits of membership, or contact Michelle to discuss joining.

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