The DPP has today published a summary report of its second DPP European Broadcaster Summit and first major event of the year that took place in Berlin.
The purpose of the event was to generate actionable insight from discourse and debate between European media organisations and their suppliers.
At the Summit around 150 individuals from 120 companies took part in 18 workshops addressing 6 key topics. Participating broadcasters were:
A+E Networks EMEA, BBC, ITV, Mediaset, NPO, NRK, OneGate Media, RTE, RTL Deutschland, RTL Nederland, RTL Technology, RUV, Sveriges Television (SVT), SWR, Talpa Network, Teilifis Na Gaeilge, TF1, TV2 Denmark, UKTV, Yle, and ZDF.
Topics included:
The IP production strategy we really need, Driving value from metadata, Optimising technical resources, Cloud priorities, Making use of AI, and Organisational efficiency.
New for this year, the report provides a summary of 18 key design principles that were agreed among the attendees.
“The European Broadcaster Summit’s unique workshop style encourages high quality, face to face engagements around topics of particular interest to the European content provider community,” says DPP CEO and author of the report Mark Harrison. “In the first half 20 media companies, from small to large, from public service to commercial, identified key messages for suppliers from each of six topic areas. In the second half suppliers were given the opportunity to respond to these messages. And finally everyone came together at the end to draw up the key design principles.”
The Summit found that both customers and vendors seek closer, long term, operational relationships. As part of this, customers want more transparency about how products are architected.
Throughout the event a consistent theme emerged that if the right people from the right customers and right suppliers could spend time together on the right things, the potential for progress is huge.
“Procurement processes are faster and more effective if the right experts from vendors and customers speak much earlier,” Mark continues. “This is far more likely to happen in North America, but in Europe there has often been a degree of caution that gets in the way. At the Summit, however, we heard real examples of how European broadcasters are changing this.”
The greatest challenge is about communication. But while it’s easy to describe what the right engagements look like, it's difficult to orchestrate them. The DPP European Broadcaster Summit is precisely a response to this challenge.
The DPP European Broadcaster Summit 2023 was enabled by Headline Sponsor Red Bee Media, Supporting Sponsors Ateliere Creative Technologies, Avid, Brightcove, Dalet, Fastly, Nice People At Work (NPAW), Ross Video, and Signiant, and Contributing Sponsors Object Matrix, and Pebble.
The summary report can be downloaded by all DPP members here. If you are not a DPP member, and would like to know more about becoming one, please contact membership@thedpp.com.
