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Better TV for Everyone with Addressable Advertising and IMF

04.11.2020

IMF for Advertising increases speed and efficiency, and decreases storage requirements. Find out how you can get involved in live tests of real ads from creative agencies to demonstrate these benefits.

Advertising IMF Tech Workflows Versioning Opinion Implementation

DPP Explore: IMF For Advertising

28.07.2020

IMF for Advertising - is it the future, and how can technology help? Find out in the video of this exclusive DPP webcast featuring speakers from Google, Mirriad, Clearcast & Adstream, explaining several technical proof of concepts.

Advertising IMF Tech Versioning DPP Explore Web Event Video

IMF for Advertising

21 July 2020

We'll explore the current state of advertising, look at a plan for the future of advertising, and at several technical proof of concepts.

Advertising IMF Tech DPP Explore Webinar

Unlocking new opportunities with IMF for Advertising

22.10.2019

The DPP today announced the development of a proof of concept to demonstrate how component-based workflows using IMF can be applied to advertising use cases.

Advertising IMF Tech Transformation Versioning

Business Benefits of IMF for Advertising

06.09.2019

How will component-based workflows bring efficiencies across the advertising supply chain and unlock new commercial opportunities using IMF?

Advertising Transformation Versioning

MEMBERS

Unlocking Opportunities with IMF for Advertising

07.06.2019

TV and Online advertising have started to converge over the last few years. What does this mean for TV ad sales and operations teams?

Advertising IMF Tech Workflows Versioning

Home Truths No.13 The Future of Video Advertising

08.10.2018

What are the challenges to the advertising model as both advertising & video move online &, increasingly, to mobile? Will a whole new model emerge?

Advertising DPP At Home Transformation

MEMBERS

Recommendations & Guidance

Find all of the DPP's technology projects and updates here.

Tech

5 steps to optimise content monetisation

24.07.2023

In its Making Media Pay series, the DPP explored how media companies around the world are looking to maximise the revenue generation from their valuable media assets. Here, we summarise 5 key steps to optimise content monetisation.

Insight Making Media Pay Content Monetisation Rights Management Content Protection

Making Media Pay: Content Monetisation

At this event we examined the key technologies underpinning today’s content monetisation, through advertising and direct billing, across platforms and devices.

Advertising Insight Making Media Pay Monetisation Content Monetisation

Making Media Pay: Content Monetisation

13 June 2023

Examine the key technologies underpinning today’s content monetisation, through advertising and direct billing, across platforms and devices.

Advertising Insight Making Media Pay Monetisation Content Monetisation

ONLINE

Data critical to all aspects of Making Media Pay

26.05.2023

Data analytics and exploitation is one of the threads which ties together Rights Management, Content Monetisation and Content Protection in the DPP's Making Media Pay series.

MMP: Content Monetisation

18.05.2023

Explore the approaches media companies and their technology partners are using to maximise monetisation of video content.

Insight Making Media Pay Content Monetisation Content Investment Advertising Technology

MEMBERS

The Future of AdTech Executive Dinner with FPT Software

24th April - New York

An invitation-only event where the DPP and FPT Software bring together senior executives to discuss and explore how media companies and key technology partners are orienting themselves and their technology to make the most of the opportunity for targeted, personalized, and tracked advertising.

Exec Dinner

IN PERSON

IMF Versioning and Mastering

Providing simpler and more efficient mastering, localisation and versioning

Advertising IMF Tech File Delivery Versioning Metadata Implementation QC

Downloads

Find all the DPP's downloadable technical documents and other assets.

Media leaders look to supply chain partners to better integrate modular, best-of-breed services

15.12.2021

In the DPP Leaders’ Briefing 2021 summary report, content providers challenged supplier ecosystem to help tackle biggest tech challenges and deliver for customers.

Supply Chain Leaders' Briefing

Scaling in ML/AI media workflows

01.04.2021

Adlede's Johanna Björklund tells us how good training data and access to networks like the DPP helps scale AI solutions

Tech AI

DPP Tech Network: October

5 October 2020

DPP members meet to hear the latest updates from DPP technical projects, and participate in discussion around them.

Tech Tech Network

Overcoming the challenges of AI in Media

28.09.2020

Our AI in Media work brings together content providers and AI specialists. Find out how you can get involved!

Tech Cloud Workflows Opinion AI News Metadata

DPP Tech Network: June

8 June 2020

The DPP Tech Network is a group of individuals who would like to be informed about, or take part in, DPP technical projects.

Tech Tech Network Webinar

Adding descriptive metadata to IMF for Ads

03.04.2020

The DPP IMF for Advertising project group have been exploring the business benefits of making improvements to workflows in the video advertising supply chain.

Advertising IMF Tech Workflows Versioning Metadata Business Benefits

DPP adds auxiliary track for sign-interpretation to IMF

04.12.2019

The DPP has today released two documents that extend the functionality of the Interoperable Master Format (IMF) through the development of an Auxiliary Image Sequence Plug-in.

IMF Tech Versioning Recommendation

When will tech mean business?

10.10.2019

The industry continues to split discussions about technology and business practice, but this discourse needs to change, says DPP managing director Mark Harrison.

Tech Transformation Opinion

How do you like your IMF in the morning?

27.09.2019

A report from the DPP’s IMF Breakfast Briefing at IBC 2019

Advertising IMF Tech Versioning Implementation

Could brands hold the key to the future of media?

30.07.2019

A new report from the DPP raises important questions about whether the current content explosion could hit a funding crisis.

Advertising Predictions Transformation

DPP guidance makes IMF implementation easier

17.07.2019

The DPP has today released four documents to support the industry’s deployment of IMF for Broadcast & Online.

IMF Tech Versioning Recommendation Implementation Guidance

IMF For Real

11.04.2019

Bright and early on Tuesday morning, a dedicated group of enthusiastic DPP members turned out at our NAB breakfast briefing.

IMF Tech Versioning Implementation

DPP Announces Tech Standards for HD Commercials

13.01.2016

The DPP has today announced Common Technical Delivery Standards for High Definition Commercials/Sponsorship and Promotions/Presentation material.

Advertising Tech Delivery Requirements